
Mobile Advertising Whitepapers

APEX Omnichannel Advertising
eBook 2025
Feb 2025
As consumers today become more accustomed to advertising across multiple channels in ever-more personalized ways, this eBook guides advertisers on the in and outs of strategies that can deliver real results for brands.
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Download here to get up to speed on Omnichannel Advertising in 2025
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The Mobile First Approach to Successfully Navigating Today's Advertising Landscape
July 2022
Explore the impacts of COVID-19 and its effects on the advertising and media industry in Canada and obtain a better understanding of what consumer behaviour presently looks like and what it is expected to look like in the future.

Elimination of the
browser cookie
January 2021
Changes to iOS are coming. Download are free guide and explore why this is happening, the impact on mobile and the key digital media functions being impacted while also learning how you can prepare yourself by future proofing your next ad-campaigns on mobile.

APEX Elections Advertising
Playbook 2025
Jan 2025
Canada is gearing up for elections, and our Advertising Playbook is here to help advertisers make an impact! With APEX, reach REAL PEOPLE—not just cookies.
Equip your campaigns with data-driven strategies to maximize voter reach, engagement, and election education.

Leveraging In-App Ad Types to Create Genuine Ad-Experiences
August 2022
The Modern Consumer wants genuine ad experiences that are relevant to them and delivered when it matters most.
Explore the multiple types of In-App Mobile Ads and discover how each of these can be leveraged in order to create genuine and meaningful ad experience for your targeted users.