According to Forbes consumers today are exposed to 6,000 and 10,000 forms of advertising a day. For many consumers, this bombardment of advertising has created a mental barrier that enables them to zone out ads that simply don't matter to them.

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For the media and entertainment industry this means that capturing audience attention will get harder to do and require the help of sophisticated new ad-tech that helps to target audiences with precision, context and timing. 

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Register for our upcoming webinar and discover how APEX is helping the media and entertainment industry in Canada use modern day in-app mobile advertising to drive audiences to theatres, drive downloads, and increase platform subscriptions.