E-Commerce has expanded rapidly in the last three years to offer more than just consumer packaged goods. Today, it is the preferred method for many Canadians who also shop for groceries and fresh produce, and this trend of how Canadians shop for fridge and pantry items continues to grow.
This change in how consumers shop has forced many grocers to adopt e-commerce programs that are readily available at the fingertips of their customers, and it has also forced the hand of many consumer-packaged goods and food brands to shift into a mobile first approach when looking to reach shoppers at home and in the aisles.
For retailers, and the brands they stock, this means taking decisive actions and strategic investments in mobile ad-tech that will help position them to stay profitable in a competitive market. Steps like shifting to a more personalized approach on the devices their consumers are using the most will help make shopping easier for many consumers. On mobile, retailers and brands can offer turnkey solutions through interactive location, and demographic based advertisements which accurately target consumers at the most decisive step in the customer journey.
This type of mobile advertising can help create and own branded shopping experiences in real-time, while consumers are doing research, reading reviews, or intending to purchase. At the same time, this type of advertising can target consumers based on locations they visit, and even guide the intended target towards an action and conversion while standing in a retail store.
50% of people will conduct online research before making any major purchases
With APEX Mobile Media, brands are delivering standout branded experiences by leveraging our advancements in mobile advertising and using the data that 1st party SDK’s provide. The brands using our advancements in ad-tech can reach Canadians based on real world behaviours and help them along the customer journey in the moments that matter and for the reasons that matter to them when choosing to shop online or in-person.
As more and more Canadians continue to embrace a connected omni-channel world, the CPG brands that embrace new ad-tech will be the ones gaining key insights into the evolving behaviour of the always on and connected consumer.
Learn more about the mobile first CPG and food brands that are at the forefront of customer experience through real-time engagement in this use-case and discover more about APEX Mobile Media and our solutions for CPG and food brands.
Carlos Guevara is the Marketing Director at APEX Mobile Media and previous host of the podcast "In Search of Good Data." He has also helped various organizations in the private and non-profit sector to become more customer-centric with the use of enriched data and modern marketing and advertising technology and strategies.
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