The Banking Experience Begins on Mobile
The Mobile First Approach to Personalized Banking
The Banking and Financial Services Shift to Mobile
Mobile advertising is going nowhere. By now, it’s been adopted by almost every single business type as a marketing channel and it’s here to stay
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The financial services industry is among those that has found great success in finding new and hard to reach audiences by advertising on mobile sites and inside of popular apps. Today, banks, credit unions, Fintech’s and other financial service provides continue to increase their digital ad spend on mobile as it’s the device where most Canadians are spending their time in
Canadians spend 4.4 hours a day on mobile, with this number increasing year on year
65% of Canadians used mobile app‑based banking in the last year
The Banking Industry Goes Mobile
Since 2020, Banks and other fintech service providers are leveraging mobile advertising more aggressively than typical as mobile ad spending is expected to be just over 70% of total digital ad spend by the end of 2022. This total spending represents the third-highest mobile ad spend at $22.62 billion
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This increase in spending reflects the increased use of mobile banking and asset management apps, which grew by 40% in 2020 alone. This trend will continue to see consistent growth among Canadian consumers through the end of 2022 and into 2023
(Source: EMarketer, The Financial Brand)
The Mobile Disruption and Opportunity
This growth of mobile first banking customers and portfolio management presents a great opportunity for banks, and financial services provides to meet and engage new and hard to reach consumers with impactful and engaging ads that showcase products and services
Retain Customers for
Longer Life Cycles
Increase overall advertising
income and ROI
Create deeper relationships
with profitable customers
Meet customers on channels
they use the most
Generate new income
from existing customers
Increase advertising efficiencies
and improve effectiveness
Converting The Mobile Moment
The widespread adoption of smart technology continues to transform the way people do business with the brands they trust. In the world of banking and financial services, this means using the channels that more Canadians are turning to on their smart phones and devices to perform day to day transactions.
In turn, this gives advertisers the ability to analyze and leverage more consumer data than ever before and use it to create a customer centric and personalized way of marketing
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Fintech and banking customers are starting their experience on mobile more than ever before. Making mobile advertising a part of your marketing mix can help to meet new and hard to reach consumers while continuing to connect banking and financial services brands with existing customers in a personalized way. Mobile advertising can help to create strong, consistent, and personal experiences with consumers where they are spending most of their time: Mobile
Learn more about how financial service providers use mobile advertising by downloading our Finance Industry Infographic here
Did You Know?
3 out of 4 Canadians (75%) intend to keep the digital banking habits developed during the past two years
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The APEX difference
At APEX we're helping the finance industry connect with new and existing customers using advertising opportunities that were previously unheard of. Learn how APEX has helped brands engage audiences on mobile by using the most premium network of location data, mobile data, and app partner network.
See how you can execute your next mobile advertising campaign with any of the following mobile and connected advertising tactics:
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In-app | In-game | Connected TV | Digital Audio | Location targeting