Notes From The Summit

Oct 3, 20234 min read

Why Mobile is the Future for CPG Food and Beverage Brands

The future of consumer-packaged goods (CPG) food and beverage brands lies firmly in the palm of consumer hands—the mobile device and...

Feb 1, 20232 min read

Good Food is Just a Swipe Away

E-Commerce has expanded rapidly in the last three years to offer more than just consumer packaged goods

Jan 5, 20233 min read

Why fintech is 'banking' on mobile to meet and engage new customers

In 2023 digital engagement should be top of mind for the financial services sector, and the place to do it; is on mobile. Today, banks...

Mar 16, 20222 min read

Mobile in-app advertising: Leading the way for brand safety

Brand safety is a concern for any advertiser. Which is why in-app mobile advertising is the answer for many with that conern.

Jul 14, 20213 min read

Marketing to Gen Z. How to connect with digital natives.

As a Millennial myself, I am more than likely the cut off for the people allowed to use the term “cringe”, after that it becomes as cool...

Oct 2, 20193 min read

A mobile first state of advertising

Growth in mobile usage provides brands with an opportunity to reach people around the clock like never before. However, the increase of mob

Jul 4, 20193 min read

Creating engagement with mobile advertising is all about the timing.

When a customer has no urgency to buy, they will take their time to do further research, which is great for awareness of your brand and offe

Jun 18, 20193 min read

Brands want to know where I’ve been. Here’s why I’m ok with that.

Have you ever been asked by an app for permission to use your location? WELL, if you have not, congratulations...or should I say not!

Jun 4, 20193 min read

Ads can be annoying as F#!k. There I said it.

Yesterday, I was walking down Queen Street on the phone telling my best friend the drama from my day and this woman had the audacity to inte